Todd McGowan and I have began working together to produce short :30 spots in High Definition to showcase our abilities. To accomplish this, we've created an advertising campaign from scratch for a beer that we've decided to call Finnigan's Irish Stout. The mock-commercial would target males 21-45 who watch popular culture channels like MTV, VH1, Spike TV or sports programming... much like most beer commercials do.
Pre-production included the design of a beer label (which I did), and it's placement on a couple of empty beer bottles. Easy and fun enough!
I've enlisted many of my longtime friends: Robby Messer, Jaymi & Jessie Hampton, Mark Throckmorton. Todd and his wife Allison McGowan, and my wife Charlotte Maestas have been pulling our resources to gather props, equipment and locations to make this possible. Hopefully we can get a few more team members help with the production of our second shoot.
Our first shoot was earlier today, which was an apartment scene where our would-be beer drinking bachelors are watching poker on tv. We also shot the end of the spot where Robby answers the door to find the girl, or rather girls of his dreams delivering pizza. Here are some frame grabs from the apartment scene shoot:
The next shoot will take place in the next few weeks- I'm currently looking for a sound stage that can handle 13 actors and a small crew... it should be fun!
Although this is a reel-building exercise, I'm fully planning on using this for any background television filler for my feature length production "Corner of the Mind's Eye" (which I've entered into the Slamdance Screenwriter's Competition).