10 Video Standards of Quality and Intentional Practice

A couple of years ago, a workshop was arranged
to address an issue that arose in my absence. My team was challenged by a
manager to create a list of ten standards of quality video. While we corrected
the issues, this exercise was an excellent way to solidify my thoughts on what
I strive for in my video-making.
Interestingly enough, many others had similar types of standards. I thought I’d share my take on it:
10 STANDARDS OF QUALITY VIDEO Clarity: all aspects; from writing to execution. Clarity means that the video is free from distraction—which may arise from poor writing (confusing, lacking conviction, obscure/esoteric language) to poor execution (distracting audio, anything unusual that takes away the attention from the message). Ironically, poor video quality is the most forgivable violation. People forgive a bad picture, the will not tolerate bad audio, and will lose interest from poor writing. (Amateur vs professional)
Visual Design: utilizin…
Interestingly enough, many others had similar types of standards. I thought I’d share my take on it:
10 STANDARDS OF QUALITY VIDEO Clarity: all aspects; from writing to execution. Clarity means that the video is free from distraction—which may arise from poor writing (confusing, lacking conviction, obscure/esoteric language) to poor execution (distracting audio, anything unusual that takes away the attention from the message). Ironically, poor video quality is the most forgivable violation. People forgive a bad picture, the will not tolerate bad audio, and will lose interest from poor writing. (Amateur vs professional)
Visual Design: utilizin…